THE Austin Photographers Blog

Using original photos on your business website can be important for a number of reasons. Some of the benefits of using original photos include:

1. Professional appearance: Original photos can help to give your business a professional appearance and establish your brand identity. Using stock photos or low-quality images can make your business look unprofessional and may not convey the right message to potential customers.
2. Improved user experience: Original photos can help to improve the user experience on your website by making it more visually appealing and engaging. This can encourage visitors to spend more time on your website and potentially take desired actions, such as making a purchase or contacting you for more information.
3. Increased credibility: Using original photos can help to increase the credibility of your business. Original photos show that you have invested time and effort into your business and are committed to presenting a professional image.
4. Enhanced SEO: Original photos can also help to improve your search engine optimization (SEO) by making your website more visually appealing and engaging. This can help to increase the likelihood of your website ranking higher in search results, which can lead to more traffic and potentially more business.

Overall, using original photos can be an important part of establishing a professional image and improving the user experience on your business website.

How it impacts you Google ranking:

Having original, high-quality photos on your website can help to improve its overall user experience, which can in turn contribute to higher search engine rankings. Search engines like Google aim to deliver the most relevant and useful results to users, and a website that provides a good user experience is more likely to rank higher in search results.

That being said, having original photos on your website is just one factor that can impact your search engine rankings. There are many other factors that can affect your ranking, such as the relevance and quality of your website's content, the structure and organization of your website, and the number and quality of external links pointing to your website.

To improve your search engine rankings, it's important to focus on creating a well-designed, user-friendly website with high-quality, relevant content. In addition to using original photos, you can also optimize your website's content and structure for search engines by including relevant keywords, using descriptive headings and subheadings, and creating a clear hierarchy of information.